i’ve loved these guys since 2002-ish when a whopping 2 copies of their self-titled debut were shipped to the record store i worked at during that time.  i loved the cover and gave it a listen on my break.  by the end of my 15 minute break, i had purchased the cd and it still remains one of my favourite music purchases to date.  i also got in some crap by my boss because i put their cd on the stereo in the store, when we were only allowed to play a certain group of cds as outlined by head office.  definitely nothing like Empire Records! (damn the man, save the Empire!!) i ended up selling the 2nd copy of ok go by the time the cd had finished, so i was off the sh!t-list.

for nearly a decade these guys have not only created some great music but their videos have been perfect examples of how to still be creative in an era where the closest kids get to seeing a music video is a commercial for the Hills.  not one of their videos are ‘phoned in’, not one looks half-assed.  in fact, each one looks like it’s taken weeks, if not months of thought, planning, rehearsing, reworking, editing, blah blah blah blah.

i spent an hour this evening going through all their videos and i actually said ‘WHOA’ out loud at least 3 or 4 times.  and i don’t say ‘WHOA’ out loud when i’m alone ever.

if you wanna see their videos…and you DO…check out http://www.okgo.net

i leave you now with proof of the brilliance of ok go.  if you don’t like this video, you are not alive.

www.youtube.com/watch?v=V2fpgpanZAw